The Charmant Hotel.

Occupying a repurposed 1898 candy factory, The Charmant Hotel stands on the historic site of La Crosse’s very first settlement. The building’s industrial past remains visible through original maple flooring, exposed brick, and heavy wood beams, all updated with a sleek, French-influenced aesthetic. Each of the 67 rooms feels distinct, with several offering private balconies that overlook the Mississippi River and Riverside Park. Dining options lean into the factory’s heritage; there is a dedicated "Sweets Bar" serving handmade chocolates alongside a refined French brasserie and a rooftop terrace known for wood-fired pizzas. Local culture is a priority here, from the regionally sourced ingredients in the kitchen to the curated selection of area craft beers. It is a sophisticated, tactile retreat that manages to be the most stylish corner of downtown.