Shinola Hotel.

Occupying a pair of restored historic structures—the 1915 T.B. Rayl Co. hardware store and the 1936 Singer sewing machine shop—Shinola Hotel is the cornerstone of Woodward Avenue’s revival. The aesthetic leans into a residential, mid-century modern warmth, featuring hardwood floors, loft-style windows, and an earthy color palette. What distinguishes the stay is its deep integration of local craftsmanship; rooms are outfitted with Detroit-made ceramics, custom wallpaper, and Shinola-branded tech like Bluetooth speakers and record players. The ground floor serves as a social anchor for the city, headlined by San Morello’s wood-fired Italian fare and a collection of curated boutiques. It’s a polished, tactile experience that manages to feel like a high-end apartment rather than a lobby.