Sámi Siida - Reindeer park and Sámi camp.

Located in Jukkasjärvi next to the historic village church, Sámi Siida (Márkanbáiki) sits on a site that has served as a Sámi assembly and marketplace for centuries. This open-air museum and reindeer park offers a straightforward, self-guided introduction to Sámi culture, nomadic traditions, and reindeer-herding history. The main draw is the chance to walk among and feed the resident reindeer, which graze by the Torne River. Visitors can explore reconstructed camp setups, browse local handicrafts in the shop, and taste traditional flavors with a modern twist at the on-site restaurant, Ovttas. Its proximity to the Icehotel makes it an easy, highly accessible cultural stop, though those wanting a deeper experience can book overnight stays in traditional cabins or tents.