Myeongdong.

Activity Myeongdong immerses you in the vibrant heartbeat of Seoul's premier shopping district. Here, high-end international brands and trendy local boutiques coexist, presenting an unparalleled shopping experience. Explore flagship stores like Lotte Department Store, alongside beloved Korean beauty shops such as Etude House and Innisfree. Aside from shopping, indulge your taste buds with authentic Korean dishes and street food, from tteokbokki to hotteok, at numerous restaurants and food stalls. As you wander, you'll encounter cultural landmarks like the historic Myeong-dong Cathedral and the lively NANTA Theater. With exciting festivals year-round and an energetic nightlife, Myeongdong promises a dynamic experience that caters to both shoppers and culture enthusiasts alike.