Stationaery .

Occupying a central spot on Pacific Avenue, Stationaery (also known as Paper Vision) is a neighborhood cornerstone with a lineage dating back to 1906. While its history is long, the vibe is decidedly playful. It functions as a hybrid between a classic paper goods shop and an old-school toy store, trading standard souvenirs for a curated mix of greeting cards, puzzles, science kits, and die-cast cars. You’ll find a strong emphasis on tactile goods like origami sets, kendamas, and yo-yos alongside local posters and prints that reflect Santa Cruz’s artistic community. It’s the kind of place where the inventory feels personal rather than mass-produced, making it an ideal stop for those who prefer browsing through physical curiosities and unique stationery in a shop that has survived everything from the turn of the century to the 1989 earthquake.