Feliciotto Taormina.

Steps from Porta Messina at the start of Corso Umberto, Feliciotto Taormina is a multi-generational concept store that has anchored the town's retail scene since 1958. Originally founded as a revolutionary music shop, it has evolved into a sleek, multi-sensory space where historic architecture meets contemporary design. Inside the renovated interior, the curation blends high-end fashion and streetwear—featuring labels like Maison Margiela and Acne Studios—with one of Italy’s most respected collector sneaker selections. More than a clothing boutique, the store functions as a cultural hub, mixing its apparel with niche perfumes, design objects, art, and vinyl, making it a distinctive detour from Taormina's more traditional souvenir shops.