Loretta Caponi.

Loretta Caponi, celebrated as the "Queen of Italian Embroidery," stands out for its rich heritage and bespoke creations. Founded by Loretta Caponi herself, this atelier in Forte dei Marmi specializes in custom-made garments and unique home linens, such as embroidered tablecloths and personalized bed covers featuring beloved pets. The enchanting ambience, created in a restored warehouse with vaulted frescoed ceilings, enhances the experience, while an extensive archive of fabrics dating back to the 1950s showcases the brand's artistic legacy. The Caponi family upholds this tradition, ensuring high-quality materials and craftsmanship with techniques like hand-embroidery. Visitors can expect a luxurious shopping experience, blending time-honored artistry with contemporary elegance.