Tulsi Shop.

Tucked into the quiet hilltop village of Marittima, Tulsi Shop is a masterclass in bohemian Salento style. Managed by a British expat, the boutique serves as a curated portal to "Puglia nonchalance," eschewing fast fashion in favor of airy linen kaftans, flowing dresses, and hand-selected antique textiles. The aesthetic is a distinct fusion of Moroccan souk textures and Italian Riviera elegance, featuring a sought-after collection of basket bags and artisanal accessories. While the brand maintains outposts at luxury masserias and beach clubs across the region, this flagship location remains the heart of the operation. It is a reliable stop for travelers looking to upgrade their coastal wardrobe with pieces that transition easily from a rocky Adriatic cove to a sunset aperitivo. Expect a warm, personal atmosphere where the shopping pace matches the village's slow, sun-drenched rhythm.