Rub23.

Rub23 brings a distinctively playful approach to Icelandic seafood by mixing North Atlantic ingredients with Asian fusion techniques. The concept is built around a customizable menu where diners pair proteins like Arctic char, Atlantic cod, or local lamb with a diverse library of proprietary spice rubs ranging from citrus rosemary to sweet mango chili. While the kitchen excels at these grilled compositions, the sushi bar is a major draw, serving creative rolls and nigiri that lean into the freshness of the local catch. Owned by chef Einar Geirsson, the restaurant maintains a sharp, professional edge without feeling stiff. It is a reliable spot for those who want a break from traditional creamy fish soups in favor of bold, spicy, and ginger-forward flavors. The atmosphere is modern and high-energy, making it a central fixture of the Akureyri dining scene.