Hotel Florida.

Occupying a prime position on the Place Sainte-Eugénie, Hotel Florida sits at the historic heart of Biarritz with clear views of the Atlantic. Founded in 1873 by a former chef to the Spanish king, the property balances its heritage with a functional, modern layout. The 41 units are divided between traditional rooms, junior suites, and seven apartments, many featuring private balconies overlooking the ocean or the square. Its location is the primary draw, placing guests steps from the Port Vieux beach, the Bellevue Casino, and local thalassotherapy centers. On-site, the restaurant leans into the region's culinary identity with a menu focused on Basque specialties. While the interiors of the common areas retain a classic feel, the updated fitness center and direct access to coastal hiking trails cater to a more active, contemporary crowd.